Don’t Want Spam With Your Online News And Info?

When it comes to cutting edge tech, I know some people feel that the drum beat to use what’s new and improved can get a little loud and too proud. I still have friends and acquaintances who have as yet bought a dvd or dvd player f95zone , of course video distributors are still banking on them. And I have to confess that I still have in my possession some 8-track tapes, but then I’m dating myself as partially retro-age.

As a source for daily or recurring news and info that you want to read on a constant basis with all the sources out there comes the most dreaded side effect called spam. Most people would rather do without than to have to clean their in-box or use a browser with incessant popups getting in the way in order to find info or read the latest news.

Simple solution that is virtually spam-free – RSS or webfeeds, I can hear the cutting edge nike tech naysayers shanking their heads vigorously. But, let’s look at two sources for news and info to see if we can win the argument.

RSS and television are our two sources for this comparison. The two are used for receiving info that is new or updated regularly. Television news is broadcast wirelessly everywhere for you to change channels when it suits the remote control in your hand. RSS/webfeeds are broadcast using XML, Atom or RSS tech with the added feature of you setting the channel for what you want to read or receive. Television news is now broadcast 24/7. RSS is delivered instantly as changes are broadcast over the Internet.

Some don’t understand the tech behind RSS and avoid using it to receive spam free news. Email news is 2-way as it is used to send and receive info, RSS GoDaddy Email login is one way – you get what you ask for..and that’s all. With email you have to climb through all the other clutter of wanted and unwanted emails until you find news/info you can use for the day. RSS readers or aggregators display what is subscribed to for the day and dependent on the source can sometimes be updated several times a day.

Is RSS something I need? Maybe.

If you are on vacation and the flight you had scheduled has been cancelled, when would you like to find that out? You are planning a vacation and want to rent a compact or possibly upgrade – think it would be a good idea to know how many compacts are available or if any upgrades are available with and added savings for being a subscriber to their RSS feed?

With RSS the info is sent when needed, is not buried under other messages and still won’t get blocked by a semi-conscious spam filter.

My RSS reader is for numerous news subscriptions, notices from several websites that I visit regularly, blogs and press releases. The overly bloated email box is for clients, and family, especially for my college students who send me updates when their “investment” fund has run out of money.

The coolest thing about a blog is the fact that is has become a respectable journalistic medium for writing and capturing the voices of individuals, entrepreneurs, and companies alike. Many individuals use their blog as a sort of online diary or journal where they write about things that happened to them, things that inspire them, things they like (verbal Pinterest), or philosophical musings. Sometimes individuals keep their blogs private and only write when they need a personal outlet, and other bloggers invite an audience of followers.

But when businesses blog (it’s a noun and a verb, stay with me), it’s a way to communicate to the world at large without actually selling. Professional blogs aren’t supposed to be overly technically written and solicitous, or even specific to the company. Many are, and it’s easier to get away with if it doesn’t make up the majority of the posts. But the best professional blogs are educational in nature, offering good advice or tips that will engage readers and keep them interested in the brand, with a bit of fun and whimsy mixed in (a little satire doesn’t hurt, either).

It’s worth noting that some businesses are, well, all business and maintain a much more serious online presence. In extremely technical or heavily regulated industries, you might not see too many novelty posts (prepare for much dryer reading). However, that’s the beauty of blogging: the internet has always been touted as a place of free expression, and a blog is (generally) considered the intellectual property of the entity that created it. Bloggers and businesses alike can blog about whatever they want, and their audience can respond accordingly.

Blogs are designed to draw traffic to a website and enhance brand credibility. When people engage with a blog, they typically experience one of three reactions: interest (they enjoyed it), indifference (maybe it was boring), or disinterest (content or opinion expressed was perhaps unfavorable or disagreeable to the reader). Good, bad, or indifferent, the reader wouldn’t have any opinion about the writer or the company if the blog hadn’t been written in the first place, though. Hence, blog = good.

When a blog has a following, whether it’s on a company’s website or in a forum like Google’s Blogger, the regular posting of new and appealing content will keep the audience coming back for more and attract more followers. Blogs can be interactive if the moderator enables sharing and commenting, which is an irresistible feature for many blog-followers. Unlike static content on a website that is directly related to a company and its offerings, a blog will often include tips, tutorials, checklists, and even personal insights about the people who work there, like favorite playlists and novels. Some companies blog daily, which means that their subscribers receive regular updates inviting them back to check out the latest news. It’s a perfect way to nurture prospects and get the word out about a brand.

There’s a democratic, unfettered, and almost voyeuristic quality to blogs that seems to be alluring to consumers and internet surfers of all levels. There are technical blogs which compare product specs and debate the finer points of performance and usability, there are individual blogs which give you a peek into the writer’s subconscious mind and personality, there are beauty and fashion blogs (which really come in handy for shopping addicts), food blogs, you name it – there’s probably a blog about it.

And blogs can go hand in hand with one’s social media profiles. In marketing it’s generally understood that the companies of today need to have a strong online presence. Most companies hire people to coordinate their virtual branding strategy, which requires a lot of careful thought and consideration of who’s their audience, what’s their voice, what constitutes their buyer persona, etc. When someone publishes a blog post, they can then share it to social media, which will drive traffic to the original blog or site and give an expanded audience of readers one more way to interact with the brand. If they’re lucky, the company will get their page bookmarked, have their content ‘favorited,’ ‘liked,’ or shared, acquire new subscribers, receive inbound inquiries, and garner a reputation of expertise, knowledge, and helpfulness (all of which are great for business).

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