We all need money on some level or other. You can’t go through life without needing something you have to pay for. Whether it is the roof over your head or the clothes on your back, you need money to pay for it.
So how do you get it? You trade is what you do, trade what you have. Goods or services time or talent. On one level you trade dollars pesos and yen and on another level you trade your time. The real question is why aren’t you trading something and if right now the only thing your trading is time how much is your time worth.
We no longer live in the industrial age where the wealth of a man was determined by brawn f95zone . We now live in the Information Age where a 25 year old can create a company that earns him 256 million dollars.
In this new information age you don’t have to go to college just get connected by joining online communities. If any of you watched Star Trek this age is structured like the borg cube, a community wired together by machine. Different minds making one, what we call the internet godaddy email . The only difference is that it is not with one mind, but as of this morning it was 1,262,032,697 Billion people/minds and growing phenomenally.
From 2000 to 2007 the internet has seen growth spurts in excess of 400%. This is the new gold rush where people are making from hundreds of thousands to millions a year. It is real the thing is that what has happened is that the way to make money with it has been lost in the barrage of information.
Domain: This is the first thing that you need. Most .com domains – which are the best ones to get, are from $7.95 to $10 from respected domain sellers such as Godaddy. Make sure that you get a domain that explains your business as this currently helps with your search engine rankings.
Hosting: You can obtain this from Godaddy or Hostgator which are both reputable companies and it will cost about $50 a year. If you need a database make sure that you get MySQL or similar. Shop around because many host companies offer software facilities such as shops, bulletin boards, scripts etc.
Web Design: This depends upon how complex you want your web site to be and if you need databases etc. At the lower end, a basic web site design can be obtained as a template from many domain and hosting sellers from “site builder” or similar. These are very low cost but do involve you with putting your own words into the pages and designing the structure. If you require flash, databases etc it can cost you more. You can get quotes from such sites are guru or Elance, but beware those that are too low as you get what you pay for! If you budget about $50 a year for services sold with hosting or domains and from $350 to $1,000 one off for a more complex web site you are quite close. Make sure that you have a list of what you want in your web site and make this very clear when you approach a web designer. Also make sure that you view their past work and references. There are some real charlatans around.
You should also budget for about 4 updates a year. This keeps your web site fresh and allows you to add news and product updates. Again try and learn basic html with MsFrontPage or similar and this becomes much cheaper to undertake. Remember to keep a copy of your new web site and all the changes in a safe place – just in case you have hosting problems or make a mess of your updates.
There are a lot of things that people look at when they start developing an ecommerce website. Unfortunately though, so many people want to break the simple rules to produce something that is extremely unique. I do not have a problem with unique websites, but many times they go so far against the rules of Ecommerce Site Design that they end up hurting themselves more than they help. Below I have several rules that you should consider when developing your website. If you feel that you break any of these rules, you should really contemplate whether what you are doing is productive to your goal in an ecommerce business.
Rule #1: Place your best selling products at the forefront.
In several of the articles you may have already read, I have been stressing the fact that you have to test what is working. Checking how many sales you are making on specific products is no different. It works similar for almost all companies. Generally, they have one product or service that they are well known for. Others are side items that are generally purchased along with your main product. Therefore, if you are going to sell laptops, you do not want your customers to have to sift through hundred of laptops bags before they ever come across one. Your specials and hottest items should be directly on the front page where they are easily visible and enticing to the buyers.
Rule #2: Make it easy for your visitors to search for products.
This is especially the case if you have a website that will have a lot of products on it. You should break down your products into relevant categories, have those categories easily visible. If all else fails, you may want to have a search feature to. There are numerous ecommerce sites where I have used their search feature before. It is frustrating though when it does not work. So if you have a search option, make sure it is functional. Overall though, if your visitors can not find the products they are looking for, they will leave as quickly as they came.