Surefire Marketing to Improve Web Site Traffic

The more the Internet innovates, the more there are marketing services to help boost web site traffic. Online marketers, however, seem to speak a foreign language and live in a universe all their own. They’ve become geeks, and ordinary mortals are intimidated by them.

Fact # 1: you can have a fancy web site that looks very attractive and professionally designed, but without traffic tech web post, your web site is in no man’s land. And being in no man’s land means that you can’t sell your product or service successfully.

Oneline marketing services have cropped up at an unprecedented rate. The confusion arises when marketing gurus use high-tech terminology that an ordinary layman does not understand.

There is no puzzle or mystery to marketing services for the purposes of pulling in web site traffic. The key idea is this: when you build a web site, market it the right way the first time, the principle being to attract web site traffic. That’s priority # 1. Priority # 2 would be to sell your product and service to that traffic once it begins streaming in.

Fact # 2: It’s always a challenge to get traffic streaming in but you can’t go wrong with marketing services that are premised on SEO best practices. Some marketers will dazzle you with sophisticated marketing strategies, not revealing to you that some of these strategies have incurred the ire of the search engines. You’ve heard of web sites being slapped by Google or sites that are forever banned and de-listed. By playing the dirty tricks – what the industry calls black hat SEO – some marketers have done more damage to their marketing efforts because they think they can cheat the search engines. They can’t.

Fact # 3: Thanks to innovation, social networking, the blogosphere and web 2.0 technologies, your marketing services options to include web site traffic are numerous. For example, you can include a blog in your web site and invite people to leave comments.

You can also do link building. This means that if you’re an affiliate, you can request other web sites to include your web site’s URL on their site while you reciprocate by offering to post their links. It’s like networking , but it’s the online version of networking. Another effective marketing service is to optimize your web site’s meta tags. What are meta tags?

Good question. Meta tags are descriptive information about your web pages so that the search spiders will know what they are all about and can index them properly. Many people ignore meta tags, unaware that they do play an essential role in indexing your web pages. When your web pages are indexed properly by the search engines, your web site can land on the first pages of the search engines whenever a surfer types in his query and presses “enter.” If you’re selling something, you’ll want your web site to be in the first two pages of search results. Meta tags are used for the title page, the subject description and the keywords. A good marketing services company can help you select the right meta tags.

Mike McMullen, the security operations manager at the Port of Long Beach, talks to Activu about the new joint command and control center that was implemented in January 2009. Mr. McMullen was recruited to help define and develop the new center. The 28,000 square foot facility, which houses 10 million dollars worth of high-tech system equipment, is chartered with keeping the Port of Long Beach secure.

The development of the new Joint Command and Control Center at the Port of Long Beach was a development project that spanned over five years. We officially broke ground in 2007 and the new building was turned over to us in Oct 2008. The security division moved in shortly after that in January 2009. So we haven’t been here quite a year yet. Our facility is a thirty million dollar structure full of high-tech security systems which keeps close watch on the Port. The building cost twenty million dollars and we’ve invested about ten million in the systems that reside inside the building, that doesn’t include all the sensors that are in and around the Port. The twenty-eight thousand square foot structure is three stories high with a heliport on top. All of our business operations reside on the third floor with multiple agencies residing in the building including the Coast Guard, Customs and Boarder Protection, Harbor Patrol, L.A. and Long Beach police departments and Marine Exchange. Our Harbor Department performs all of the camera maintenance in the field, when it’s required. We also have a very sophisticated commercial dive team with our own fifty foot boat and six full time divers on staff. These guys are diving in and around the Port every day. So from a day-to-day operational standpoint, it is a dynamic building with a lot of moving parts.

Of course, we have no problem integrating new software applications into the existing system. When we originally installed the visualization solution, everyone thought it was just going to be for the wall in the command center. From our standpoint, that was never the intention. We intended to share information within the total scope of this building. There are eleven areas in this building where we have the ability to view and share content on a monitor, on an LCD screen, a video wall or an overhead projector. When we designed the system, we made sure that any digital signal, whether it be radar, sonar, video, amber alerts / port information signs, or TV stations, had the ability to be digitized and shared anywhere within the building. So when we came up with the solution that was the scope of work. As we’ve progressed and started to add additional sources, integration into our existing visualization and collaboration solution has always been a line item to make sure that we can put that on the new system, on the grid as well.

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