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[orchestrated brief music]
[keyboard keys tapping]
[sheep bleating]
[chime notification dings]
[opera vocalists singing in a foreign language]
[footsteps running]
[numbers ticking] [cellphone ringing]
[Hugh] So do you remember that video
that we did two years ago running down the street?
It did quite well.
Someone’s just taken it,
taken a 10-second clip of it,
and re-posted it on TikTok.
Now it’s going viral.
Millions and millions of views.
Our video, they stole it.
[opera vocalists singing in a foreign language]
Who are they?
[opera vocalists singing in a foreign language ends]
[Video Boris] Bloody rapscallions!
Isn’t that crazy?
It’s going, it’s got millions of views.
It’s just growing and we’re not credited.
Everyone thinks it’s this account, this anonymous account.
So what are you gonna do?
I think I’m gonna try and find them.
Okay.
[keyboard keys tapping]
[soft electronic music]
[keyboard keys tapping]
[keyboard keys frantically tapping]
[chime notification dings]
You [beep] serious?
[disco music]
What do you do when someone is using your video
without your permission?
Today, I’m kind of pissed off.
They ripped my video point for point.
You’re putting someone else’s videos
and claiming it to be yours.
Yes, a church did steal one of my videos.
The Bible is very clear about not only you shouldn’t steal
but also paying someone their fair wage for their works.
On the other hand, I am a Christian.
They are liable for copyright infringement.
[numbers ticking]
[disco music continues]
You like jazz?
[disco music volume rises]
[guide and Hugh inhaling]
[disco music continues]
We’re at the client’s house.
The wife is home.
I can see her car from here.
[disco music continues]
So now we play the waiting game.
[disco music continues]
Hey, Hugh.
Hello, how are you doing?
If you were trying to find someone
who was anonymous on the internet,
how would you go about doing that?
[Vic] Well, what do you mean by anonymous?
You need something to put a puzzle together a little bit.
Give me a date of birth.
Where was he born?
Give me some clue.
You know, give me something.
[upbeat electronic music]
Where did he go to bars?
Yeah, he likes to hang out with his friends.
It’s part of the process.
[upbeat electronic music continues]
It’s a lot of leg work to try to find this guy.
[Hugh] I found out he’s got a gaming account
on this thing called Roblox,
which is like a social media platform for gamers.
[Vic] Yeah, that’s good.
See, that’s how you do it.
You could walk into that area
and even ask people about him.
[upbeat electronic music continues]
It’s amazing what people will tell you by simply asking.
[upbeat electronic music continues]
[game sound SFX]
So how can I help you?
What do you want to know about me?
So, firstly, I’d love to know how you got started
with your meme page.
So I’m 26 now.
I was working full time as an accountant.
And I quit my job at the start of the year.
I don’t think I expected it to become what it did,
probably one of the biggest UK-based platforms
that there is at the moment.
What do you feel about memes being,
for example, the Boris Johnson video,
being taken and taken, and being ripped
and ripped and ripped?
When I first started, it was very frustrating
seeing my memes being either recreated
and then going viral on someone else’s page.
There’s hundreds, maybe even thousands of memes
that I’ve created which have been ripped off
and recreated and they still go viral to this day.
But I quickly come to the realization
that it is just part of the culture.
Getting upset about your content being used
isn’t gonna get you anywhere.
Mm, okay, I’ll think about that.
Thanks for your time.
[horse neighing]
[cricket chirping]
What am I doing?
[Video Boris] Bloody rapscallions!
[Banterbury] Getting upset about your content being used
isn’t gonna get you anywhere.
[Reporter] It’s copyright infringement.
[memories echoing]
[Mr_bee_143] You like jazz?
[Jason] The Bible is very clear
about not only you shouldn’t steal.
[Video Boris] Bloody rapscallions!
[Boris] What are you gonna do?
[thoughts suddenly stop]
[crickets chirping]
[Skype phone ringing]
[light switch clicks]
Hugh?
I can’t find him.
Who?
The stupid meme thief, I can’t find him anywhere.
Yeah.
Really burning me out.
To take someone’s video
it’s a quite personal thing, isn’t it?
Have you seen all these other videos,
all these other TikToks
that have been inspired by our video?
[soft music] What?
They’ve remade the clip that was on TikTok originally,
the one you’ve been chasing, but they’ve put them
and their friends running down the street instead,
or an animation or LEGO figures.
There’s hundreds of them.
Really?
Can you send them to me now?
[Boris] Sure.
Thanks. [soft music]
[Video Boris] Bloody rapscallions!
[clip audio playing faintly]
[Boris] You created an internet moment, Hugh.
[soft music continues]
Made a lot of people happy in a pretty dark time.
This is about more than you.
[soft music volume rising]
Whether you own it or not
does it really matter?
You’ve given joy to others.
You’re part of something, part of a community.
[soft music continues]
[Video Boris] Bloody rapscallions!
Yeah.
Yeah, that is interesting.
[soft music continues]
Yeah, maybe.
Maybe you’re right.
Can you?
Can you do the voice one more time?
You bloody rapscallion.
[Hugh chuckles]
Thanks.
[chime notification dings]
[Hugh arguing with himself]
You put on that fucking suit.
[Zoom meeting notification]
Can you hear me?
Yeah, can you hear me?
The reason why I’m chatting with you is
because you have taken my video.
I remember when you messaged me about that, I think.
[Hugh] Did ya? Yeah.
Oh, my god.
Now it all makes sense.
Oh my god, it’s like, ’cause it was.
I made it and obviously did not expect it to go anywhere.
And then I got a message saying oh, I did that.
I did feel awful because obviously
I didn’t make that video.
But I’ve got all, like, all the likes from it.
I was like, oh gosh, what do we do.
Do I delete it?
It was so weird.
I was just refreshing the page
and it kept growing and everything.
I finally got all the screen shots scaled.
Wonder if that’s what being friends is like.
I thought, What is going on?
[Hugh chuckles]
It must’ve been quite a big event.
Oh, god yeah, yeah.
I was telling everyone, even at work, there’s like
Oh, what I’ve just put on TikTok.
And then they’re telling their kids and things like that.
It was quite funny.
So me and my boss have been great job of it.
And she was well impressed.
I mean, have you seen all the different people
like, recreating the meme?
I’ve seen them of mine and it’s just like
little kids like, loving it.
It’s so sweet.
And that’s surely positive.
Like, if you like find ourself smiling
and you’re like Oh, this is actually
really picked up my mood, like.
Yeah, so hopefully that’s kind of come of that.
Yeah.
[twisted solemn music]
I can do that worm thing.
On the floor?
[Hugh] On the floor, that’s it.
I can’t, I’m not gonna even explain it.
I don’t even know how they.
[twisted solemn music volume rising]
Well I hopefully we’ll chat soon.
Definitely, thank you.
Thank you so much for doing this.
[twisted solemn music calms]
[sheep bleating]
[trash bin crunches]
[upbeat salsa music volume rising]
[upbeat salsa music]
[upbeat salsa music fades]
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